Fond du Lac Titer Clinic
Strategy:
How can we get there?

What do we offer?

• Titer services for a variety of vaccines
  

• Dogs: Rabies, Lyme’s, Leptospirosis, Borrelia, and Distemper

• Cats: Rabies, Herpesvirus, Heartworm, and many others
  
  

• Purchase a Titer kit (include everything that is needed to complete the tests)
  
  

• Educational Seminars through the clinic

Eventually, we plan to offer antibody titers globally

Distribution Strategy

• Direct distribution method
  
• Multiple and non-traditional distribution channels
  
  
• Packaging and distribution of Titer kits done at our clinic in Fond du Lac
  
  
• Licensed veterinarian employed to oversee any legally required vaccines (in Wisconsin, rabies)
  
  
• Four other pet specialists help run the business and laboratory services
  
  
• At our clinic, pet supplies will be sold from Victoria’s Pet Health and Nutrition

Promotional Strategy 

Personal Selling

Pricing Strategy 

Our service is the introductory stage

Status quo pricing

• Allows us to maintain existing prices or meet our competitors pricing
  
  
• Penetration and price skimming do not fit our needs

Financial Strategy 

• Test Clinic
  
  
• One year evaluation
• Open more clinics around the state, then around the country
  
• Offer to ship titer kits internationally.

Projections? Ramifications if not Implemented?

• Close our doors